An excellent summary -- thank you for posting this. I like a lot of point you make here. The biggest challenge, at least in my experience, both in my corporate past and now, as someone who's building his own content business is perceived value versus perceived price. It's especially tough one when you are new player (or an established one, but going into a new space). In these case it's all about changing perception.
Thank you for the great series, it was insightful to read all the articles. A suggestion would be if you also cater to an article of what factors should a PM look at when pricing a new feature. For example, how shall a PM at an airline aggregator price a "refund on cancellation" policy. Again, thanks for covering pricing in this detail.
An excellent summary -- thank you for posting this. I like a lot of point you make here. The biggest challenge, at least in my experience, both in my corporate past and now, as someone who's building his own content business is perceived value versus perceived price. It's especially tough one when you are new player (or an established one, but going into a new space). In these case it's all about changing perception.
Thank you for the great series, it was insightful to read all the articles. A suggestion would be if you also cater to an article of what factors should a PM look at when pricing a new feature. For example, how shall a PM at an airline aggregator price a "refund on cancellation" policy. Again, thanks for covering pricing in this detail.