Customers gathering together to influence the product roadmap is a very good position to be at. It means that they are using the product and they care enough to gather together. I am working with these customers to better understand the problems to be solved.
If a segment of your customers is so invested and engaged to spontaneously collaborate to gain influence that is an awesome milestone!
The magic is ensuring you demonstrate you are listening and understanding their needs without jumping to taking their priorities and enhancement requests at face value.
This can be difficult when you are still a small B2B business and this group represents significant reference customers or a large percentage of current revenue. Having a sound strategy in place is key to fall back on as a framework for deciding how to handle such requests.
I liked your post because he meets reality!
I definitely agree with your perspective!
Customers gathering together to influence the product roadmap is a very good position to be at. It means that they are using the product and they care enough to gather together. I am working with these customers to better understand the problems to be solved.
If a segment of your customers is so invested and engaged to spontaneously collaborate to gain influence that is an awesome milestone!
The magic is ensuring you demonstrate you are listening and understanding their needs without jumping to taking their priorities and enhancement requests at face value.
This can be difficult when you are still a small B2B business and this group represents significant reference customers or a large percentage of current revenue. Having a sound strategy in place is key to fall back on as a framework for deciding how to handle such requests.